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The word "loofa" (also known as "loofah", "loufa" and "luffa") is derived from the Arabic word " lūfa" which means "plant". A "gourd" describes a crop plant in the family Cucurbitaceae, which includes cucumbers, pumpkins, squash, melons and loofas. Gourds produce large fruits with shells that harden when dry. Loofa gourds look like giant zucchini or cucumber, often reaching over 14 feet!  Young loofa gourds are usually cooked and eaten just like squash, or used in salads instead of cucumbers. Longer and more mature loofa gourds have very fibrous tissue, which when dried, can be used as a bath and shower...

1. Wash your stress away: Cleanse and scrub your way to relaxation. Take an exfoliating bath with one of Cleo's all natural loofas. 2. Exfoliate naturally: There's no better way to bathe luxuriously. Cleo's 100% natural loofa sponge is the ideal way to cleanse, buff and polish your skin. 3. Cleo's loofas are all natural and biodegradable: Are you still using synthetic shower poufs made with plastic? Try Cleo's all natural loofa sponges for better exfoliation and clean feeling. 4. Pamper yourself: Cleo's all natural loofas are fibrous and exfoliating. What a perfect way to cleanse and pamper your skin!...

Skin exfoliation – you hear about it all the time, but do you really know what it means or how important it is? Let’s begin with the basic definition of exfoliation. Exfoliation is the process of removing dry skin cells from the skin’s surface. So what makes the process of exfoliation to remove dry skin cells so important? Skin care experts consider exfoliation to be a crucial technique when it comes to keeping your skin healthy, and believe it should be a standard part of everyone’s beauty routine. The importance of exfoliating comes into play especially in the winter, when...

Ah, the shower. You use an all natural loofa to exfoliate, when all of a sudden, bam! You come up with a brilliant idea, or a solution to an issue you’ve been thinking about for some time.   Have you ever thought about why the best ideas occur to you in the shower? According to research, you are likely to be more creative when you do something monotonous such as bathing, fishing or exercising. Because these activities are “mindless” and don’t require much thought, your brain goes on autopilot, your unconscious begins to work and your mind goes wandering. This...

You’ve most likely heard the words “loofa” and “pouf” used interchangeably when referring to an exfoliating sponge used in the shower. Actually, these two are very different products, and depending on your beauty goals, they offer different benefits. Natural loofas come from the fibrous, cucumber-like fruit of the Luffa Aegyptiaca. When dried, it becomes a textured sponge that’s perfect for the shower, since it provides great exfoliation. Poufs, on the other hand, are made of netted synthetic materials such as plastic. Poufs also provide exfoliation, but they are softer and more gentle than loofas. They are also available in multiple colors,...